AIG

Working on behalf of RiskAnalytics, we were introduced to, and tasked by, AIG to develop a new look and feel for their training videos. AIG knew things were content-heavy, highly regimented, and, honestly, a bit sleep-inducing. Staying true to their stringent corporate guidelines and legal restrictions, we introduced them to a concept and style that was visually engaging and fun. Losing the old-school PSA vibe, we brought in a motion graphics animated world of characters and villains. The results were a resounding success, and, as of yet, still no sleeping participants.

FRASER MONK
Driven by the pursuit of creative brand impact, I strive to develop transformative connections for clients and their brands.

© 2020 Fraser Monk

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