VARIFORM

Let me introduce you to Bob the Product Tester. We created the lovable and overly enthusiastic character for Variform vinyl siding. Bob would test and promote the products in ways you and I would never dream of. Here you can see his ideas for testing wind resistance, strength, and durability. Bob was such a hit that sales reps and employees thought he was the real deal. We actually worked him into trade show outings, where he would engage with attendees, promoting Variform’s promise to “Install Confidence.” An example of a great idea coming to life.

On location stupidly following Bob's lead. 

FRASER MONK
Driven by the pursuit of creative brand impact, I strive to develop transformative connections for clients and their brands.

© 2020 Fraser Monk

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